Multiple channel retailers are those companies which sell their products and services to the consumer directly or indirectly through one or various number of distribution process or you could called them as channels. As we already know that the distribution is the most significant process in the business and one of the major components in the business which more or less affect your profit. In fact it provides the consumer with the goods and services for the final consumptions which would certainly earn you more revenue. Hence multiple channels provide a large number ways to sell the products to the consumer. With the advancement and the dropping cost of entering the market of ecommerce their born another type of selling channels for the merchants which could be call as multi channel ecommerce....